Who cooler than Cortney and Robert Novogratz to bring the vibrancy of Brazil to life through their newest product launch at CB2! Last week’s opening of the “Brasil Collection” features the colors, energy and spirit inspired by their home in the rainforest.
But what about the sounds of Brazil? The Novogratz commissioned SOUNDWALL, the John Houshmand and Ed Potokar partnership, that brings music into the 4th dimension. A dramatic 10- foot ficus tree was installed in the storefront window. Nestled in the serpentine curves and vine ladened crevices of the tree are protruding branches that are individually programed joysticks. When manipulated they chime out with the music of marimba and bomba drums, flutes, along with clarinet and oboe-like reeds! The perimeter is constructed as if one was standing on a deck suspended in the canopy. Each post is topped with river-smoothed stones that also facilitate the melodic instruments of this musical culture.
Come stop in the CB2 SoHo store and be teleported to the lush Brazilian rainforest as you peruse the vibrant textures and patterns of the Novogratz’s new collection.
Now if only you had a caipirnha in hand!
CB2 SoHo
451 Broadway between Canal and Grand
New York, New York 10013